Importance of Branding for a Wedding Photographer Dublin

wedding photographer DublinA proper branding is to a wedding photographer Dublin is like water is to a fish; one simply cannot survive without it. In the midst of strict competition between photographers, be it individual professionals or agencies, a brand is something that could seperate a photographer from the rest. It is his portfolio that should speak for itself without him having to bother explaining about what he could do to his prospective clients.

How important branding is

There are many ways that you could use to build your portfolio. You could simply create a website that displays all the photos you’ve taken throughout your career, or print some of your best shots and put it in a photo album which your prospective clients get to see when you meet. Either way, you need to make sure that the shots you display really show who you are. You want to tell your clients that this is my style of photography, I could do much better when doing photoshoot using this particular style. This will give you credentials.

Such credentials are indeed important for your branding. People may know you as a natural photographer or artistic photographer, it’s your call. The way you present yourself, and your style of photography, determines how others will address you. And, believe it or not, this will draw clients to you both directly and indirectly.

How to start branding

There are several ways that you could use to start branding yourself. Some of them are going to be discussed in this article. Here ther are:

Create your own mood board

A mood board is a very useful tool that could convey your take on an idea to your client. When a client comes to you with a specific idea about his photoshoot, you could create a mood board to show him that this is how you perceive the idea. This allows both of you to quickly reach an agreement rather than discussing about abstract concepts for hours.

Create your own key words

Words like ‘energetic’ or ‘artsy’ could give people a bit of idea about yourself. As a wedding photographer Dublin, this is your first chance to impress your prospective clients. Create words that describe yourself and start your branding.

Create you own logo

In any business, a logo is the identity of an entity, and photographers are no exception to this. You need to have your own logo that you will display on your various marketing materials, like printed portfolio, website, and social media accounts. Possessing a logo will boost your likeliness to be contacted by clients as they would perceive you to be a professional in whatever you do.

Create your own target market

Prospecting couples that most likely would be interested with your style of photography would be much more effective than approaching every couple that is getting married. Be focused and specific with your own style and your style only. This will bring you clients who most likely are interested in the way you work.

It is undeniable that personal branding is really essential for the success of a wedding photographer Dublin. As a professional photographer, Olga Hogan has shown us how such branding has contributed to her success.

How To Pick Your Wedding Photographer

Learn how to sift out your wedding photographer options from the hundred ones you have on the list.

this wedding photographerBelieve it or not, regardless of how urbanized or how small your area might turn out to be in terms of commercial success, there are bound to be a lot of wedding photographers opening up shop in the area. This is the type of business that almost never runs out of competitors and this is what you need to really stock up on and understand as much as possible as someone who is trying to get things done at the end of the day. You will be literally swarming in options and it will make things very difficult for you to check out the right way at the end of the day.

You need to know what the best categories are in checking things like this out and how you are going to get things sorted out when it all comes down to it. Picking the best wedding photographer for your wedding is not something that will be considered as rocket science but it is the type of thing that will turn out to be just as hard and this is what you should be more than willing to look into as much as possible.

Find out how many photos you will be getting or producing on a per hour basis.

It varies depending on what the trends are in the wedding photography industry in your area and this is the main reason why you should really try to go ahead and educate yourself about it. Try to do a little bit of research. Ask around and try to go ahead and arrive at an average answer in terms of the numbers that you are looking into at some point or so. This is the type of thing that you should be checking out all of the time. If you have no means to really check out what the basics should be and if you have no idea how to manage your expectations when it comes to the shots that you can expect from the wedding photographer that you hired, a pretty good number or a pretty good estimate is roughly around 50 up to 100 photos per hour. Anything less than that and you are already being short changed. Anything more than that and the photos might not have the best of compositions because they are either rushed or redundant.

Find out what particular effects you are technically opting for or going after in your photos.

This is so you don’t have that much of a hard time trying to explain things to your wedding photographer for the wedding. Are you going for high contrast photos or are you going for vintage looking soft colored pastel ones? Make sure that you always get the buy in of your wedding photographer whenever you are trying to get things like this checked out at the end of the day. This will help you get a better grasp of things. Try to keep all of these things in mind if you are looking for a Dublin wedding photographer.