In wedding photography, it’s important for you to make sure that you are able to network with all of the right people so that you can continue to bring your brand forward and shine the light on all of the right people as you go along. The first thing that you need to do as a newbie in wedding photography would be to constantly seek out the company and the acquaintances of like minded people. Hang around those who support you and who understand what you are trying to do and the fact that you are trying to establish yourself and make a name for yourself in wedding photography.
Going through all of that is already hard enough as it is.
You don’t have to make it doubly hard by having to go through the motions of coming across oppositions or any negative vibes from friends or other people you may know. Surround yourself with people who support you and who can be quite influential to your success. Go with people who inspire you to be better and to strive harder in what you are trying to accomplish in wedding photography because you will see that the struggle and the stresses that come along will be significantly lower compared to when you don’t have them around you.
Network with vendors
Make a habit out of constantly networking with vendors in the wedding industry, even to your fellow colleagues in wedding photography. What goes around comes around. There is actually such a thing as business karma. When you constantly support people and when you are always being nice to them in a way or so, it will bounce back to you. Sometimes, all it takes is liking some of their posts and maybe doing a quick shoutout in your pages and blog and so on.
These are relatively small gestures and tasks but the kind of impact that this has on your reputation and the kind of image that you are able to build of yourself is tremendously impressive. People will be happy to endorse you and they will be happy to help you out with promotions or in any way that they can simply because they think that you are a genuinely nice person who has shown them good in the past. Emotional banking and investment is very real and it is so much more effective and cost efficient compared to spending tons of money on a marketing team and paid ads.
Make good use of your wedding photography blog.
Whenever you have a wedding to feature in your blog, make sure that you put in a section for the vendors list. List down all of the vendors involved in bringing the wedding together and make sure that you also get to put in links that will eventually lead people back to their specific blogs. Post and tag them on social media so that they know about it. They will be more than happy to share your content, bringing you more audiences as you go along especially because of the fact that they now have a stake in your blog.
Social media can be a really tricky road to have to travel but if you will be able to efficiently navigate your way through it, what you can be quite rest assured of is that you will certainly have a lot of benefits that you will get out of it and it is something that will get to spur your career towards the right direction at some point or so. There have been so many other wedding photographers who have already gained success as well as a strong following through a strong social media presence. That is why it is really something that can really help you out if you would like to get into it one way or the other.
There are a lot of other strategies out there and it can be quite easy to get overwhelmed with all of the info and tips that are being handed out online left and right but you don’t have to stress yourself out over these things. The way that you behave on social media for your personal accounts is not really all that different compared to how you should handle things on your professional social media profiles. There are just a few principles for you to observe as well as a few guidelines that you can check out so that you are able to really keep things in check as much as possible.
Know the demographics
Before you start of with anything in your social media profile, you need to make sure that you really get to know the demographics that you would like to go after. Make it a point to really figure out who you would like to target your posts to on social media. If you don’t know your audience, you might as well be shooting your posts up to thin air because you won’t really be able to achieve anything that way.
If you went through the trouble to really establish the kind of audience that you would like to go after though, it will make it so much easier for you to customize your posts as well as the rest of your advertisements as well. You should also go ahead and filter the contacts that you are able to make based on location as well. There’s no point in going after people who aren’t in the same country or area as you anyway because no one will be willing to go through all of the troubles that come along with hiring offshore wedding photographers in the first place.
Identify your goals
What wedding photographers usually go after on social media are couples who have been together for quite a while now, people who have engaged as their relationship statuses, or even other professional wedding photographers who may be looking online for some tips as well as other educational posts that they might be able to go ahead and use in their particular craft or profession. It’s important that you identify your goals as much as possible so that you don’t end up spreading yourself too thin by working on things that won’t benefit you in the first place.
What wedding photographers should make sure that they are able to tackle when they are dealing with clients before a wedding photography agreement has been sealed is to find out right then and there what the clients are expecting to get out of the deal. There will be a lot of clients out there who may have too many expectations that might turn out to be a little too much or a little too unrealistic for the price that they are willing to pay.
Explain everything to the couple
It is your job to make sure that you are able to level the playing field by explaining to them how that is simply not possible and offer out any other compromises or options that they might avail of when it all comes down to it. Make sure that you are able to pitch it right and say it right. The last thing that you would want to do would be to turn someone off because he got offended with what you just said. Keep your tone polite and neutral as much as possible. Don’t show any signs of impatience or exasperation. You need to keep in mind of the fact that how you handle and conduct yourself in front of your clients and potential clients will turn out to really reflect on your particular brand as a wedding photographer.
Get good feedback
Word usually travels fast and you need to make sure that you are always able to get good feedback from the people that you get to deal with, whether you are able to book them or not. You need to know what they are expecting from you in terms of the timeline that they would like you to observe during the wedding. You should also tackle the issue of the must-have shot list. You need to get it all listed down so that you don’t end up forgetting anything. A lot of clients and their wedding photographers have had a falling out because of the issue of the missed important shots during the wedding and that is something that you should prepare for as much as possible.
You should plan for the wedding as much as possible.
It is very unacceptable for wedding photographers not to plan well for the wedding photography coverage that they have up ahead. If you are preparing for a wedding event, make sure that you are able to pay attention to detail as much as possible. Write down the big moments that the bride and the groom cannot really live without and this is something that you should really go ahead and pay attention to as much as possible.
You need to also make it a point to focus in on the details during the wedding.
Every little detail counts and you really shouldn’t brush anything off as something that is petty or unnecessary. Organize your tasks as the rest of the things that you need to do and try to go through them in a chronological order. Cross them out as you go along so that you don’t end up missing anything all throughout the process.