It is important for you to always bank on what makes you different and what makes you unique as a wedding photographer. Although the aspect of exploring things on your own and of carving your own path may seem like an intimidating task to go through with at first, you will never really know how things will turn out to be if you don’t end up doing anything about it when it all comes down to it. Check things out at first and try to see if you can try things your way.
If you have a unique way of doing things or if you have developed certain techniques during the time that you were experimenting with your camera, then good and well for you. Don’t let this go and always try to see if you can constantly try to work on this and improve this at the end of the day. This is something that will turn out well for you and for the kind of work that you are trying to produce as a wedding photographer. Keep in mind that the road to originality and individuality has always been a lonely one. You will not have a lot of people supporting you in it until they get to see actual results. And you know what, that’s actually just fine. When you are trying to develop something on your own, you don’t really get that much pressure during the process. More than that, if it actually does turn out to be a success, what you can be quite rest assured of is the fact that it is something that will really be well worth your time.
Get a job on the side.
If you already have a job, it would be great if you keep it for now, just until you will be able to establish your career as a wedding photographer and actually get it in full swing. Although you will not end up booking a lot of clients at first or in the beginning, the fact remains that you will still have bills to pay. Dropping your job altogether and pursuing a career as a wedding photographer that might still take months and months or even years to get off the ground may not be the wisest decision on the table and you should definitely go ahead and take a step back to assess the situation at hand. A secure job on the side will ensure that you will still have some income coming in no matter how things turn out for your career as a wedding photographer. It is always nice for you to go after your dreams and to get your head up there in the clouds but it is also important for you to make sure that you get your feet planted firmly on the ground and deal with the realities of adulthood and of making a living.
Expand social circles
More than that, when you have a job, you get to expand your social circles. You never really know when your colleagues from work might end up getting married and hiring you in the process, knowing that you have been trying to run a career as a natural wedding photographer on the side for quite some time now. Things like these take time so you might as well make sure that this is something that you have patience for at the end of the day.
When it comes to trying to come up with a decent following online and trying to establish your reputation and more or less put yourself out there as a professional wedding photographer, one important thing that you should always aim for when it all comes down to it is the quality of the content that you are putting up.
If you are not that much of a writer, don’t worry about it. You don’t have to get to that point right off the bat. You can always start off with the baby steps and with the little things that don’t really require you to put up that much writing to begin with. You can always start off with the easy stuff.
Stick to the topic
As a wedding photographer, you need to make sure that the content coming out of your profiles online are all related to what you do and to the kind of industry that you are in. Try to stick to that kind of topic as much as possible and do your best to make sure that you do not end up veering away from it at the end of the day. This will make your profiles streamlined and it will make your posts relevant as much as possible. This kind of uniformity and consistency is something that your clients will really be able to appreciate when it all comes down to it so it is definitely worth putting in the extra efforts for as you go along.
Go ahead and start a blogging
If you haven’t started a blog page before, it’s about time that you go ahead and do that right now. Blogging is a great way for you to attract some kind of traffic to your site based off of what actual users are putting in on their search engine searches. This means that you will be led to people who are actually looking for the topics or the content that you are putting up. You will struggle with the aspect of writing at first, especially if it isn’t something that you have done before. You will have a hard time with it to begin with but as you go along, things will turn out to be so much easier and so much smoother to go with over time.
Build your writing up sentence upon sentence.
There is no rush for you to go through with it in the fastest possible time. Take the time to really acclimate to the aspect of putting your thoughts down in words. Over time, you will get better and start writing faster. You just need to be patient with yourself during your first few tries because it will not always be that easy and it will not always be that fast but you will eventually get there for as long as you are willing to work through it.
Include photos and videos in the posts that you are putting up online as much as possible.
This is where you are banking your career on as a wedding photographer. You are making a living out of making visual art so you might as well make sure that you get to incorporate that into the photos that you are putting up online. People tend to have more engagement in your online posts when there is something to look at or something to watch. It’s just basic human nature. We are visual creatures, after all. Take note of that and run with that.
In wedding photography, it’s important for you to make sure that you are able to network with all of the right people so that you can continue to bring your brand forward and shine the light on all of the right people as you go along. The first thing that you need to do as a newbie in wedding photography would be to constantly seek out the company and the acquaintances of like minded people. Hang around those who support you and who understand what you are trying to do and the fact that you are trying to establish yourself and make a name for yourself in wedding photography.
Going through all of that is already hard enough as it is.
You don’t have to make it doubly hard by having to go through the motions of coming across oppositions or any negative vibes from friends or other people you may know. Surround yourself with people who support you and who can be quite influential to your success. Go with people who inspire you to be better and to strive harder in what you are trying to accomplish in wedding photography because you will see that the struggle and the stresses that come along will be significantly lower compared to when you don’t have them around you.
Network with vendors
Make a habit out of constantly networking with vendors in the wedding industry, even to your fellow colleagues in wedding photography. What goes around comes around. There is actually such a thing as business karma. When you constantly support people and when you are always being nice to them in a way or so, it will bounce back to you. Sometimes, all it takes is liking some of their posts and maybe doing a quick shoutout in your pages and blog and so on.
These are relatively small gestures and tasks but the kind of impact that this has on your reputation and the kind of image that you are able to build of yourself is tremendously impressive. People will be happy to endorse you and they will be happy to help you out with promotions or in any way that they can simply because they think that you are a genuinely nice person who has shown them good in the past. Emotional banking and investment is very real and it is so much more effective and cost efficient compared to spending tons of money on a marketing team and paid ads.
Make good use of your wedding photography blog.
Whenever you have a wedding to feature in your blog, make sure that you put in a section for the vendors list. List down all of the vendors involved in bringing the wedding together and make sure that you also get to put in links that will eventually lead people back to their specific blogs. Post and tag them on social media so that they know about it. They will be more than happy to share your content, bringing you more audiences as you go along especially because of the fact that they now have a stake in your blog.
Social media can be a really tricky road to have to travel but if you will be able to efficiently navigate your way through it, what you can be quite rest assured of is that you will certainly have a lot of benefits that you will get out of it and it is something that will get to spur your career towards the right direction at some point or so. There have been so many other wedding photographers who have already gained success as well as a strong following through a strong social media presence. That is why it is really something that can really help you out if you would like to get into it one way or the other.
There are a lot of other strategies out there and it can be quite easy to get overwhelmed with all of the info and tips that are being handed out online left and right but you don’t have to stress yourself out over these things. The way that you behave on social media for your personal accounts is not really all that different compared to how you should handle things on your professional social media profiles. There are just a few principles for you to observe as well as a few guidelines that you can check out so that you are able to really keep things in check as much as possible.
Know the demographics
Before you start of with anything in your social media profile, you need to make sure that you really get to know the demographics that you would like to go after. Make it a point to really figure out who you would like to target your posts to on social media. If you don’t know your audience, you might as well be shooting your posts up to thin air because you won’t really be able to achieve anything that way.
If you went through the trouble to really establish the kind of audience that you would like to go after though, it will make it so much easier for you to customize your posts as well as the rest of your advertisements as well. You should also go ahead and filter the contacts that you are able to make based on location as well. There’s no point in going after people who aren’t in the same country or area as you anyway because no one will be willing to go through all of the troubles that come along with hiring offshore wedding photographers in the first place.
Identify your goals
What wedding photographers usually go after on social media are couples who have been together for quite a while now, people who have engaged as their relationship statuses, or even other professional wedding photographers who may be looking online for some tips as well as other educational posts that they might be able to go ahead and use in their particular craft or profession. It’s important that you identify your goals as much as possible so that you don’t end up spreading yourself too thin by working on things that won’t benefit you in the first place.
What wedding photographers should make sure that they are able to tackle when they are dealing with clients before a wedding photography agreement has been sealed is to find out right then and there what the clients are expecting to get out of the deal. There will be a lot of clients out there who may have too many expectations that might turn out to be a little too much or a little too unrealistic for the price that they are willing to pay.
Explain everything to the couple
It is your job to make sure that you are able to level the playing field by explaining to them how that is simply not possible and offer out any other compromises or options that they might avail of when it all comes down to it. Make sure that you are able to pitch it right and say it right. The last thing that you would want to do would be to turn someone off because he got offended with what you just said. Keep your tone polite and neutral as much as possible. Don’t show any signs of impatience or exasperation. You need to keep in mind of the fact that how you handle and conduct yourself in front of your clients and potential clients will turn out to really reflect on your particular brand as a wedding photographer.
Get good feedback
Word usually travels fast and you need to make sure that you are always able to get good feedback from the people that you get to deal with, whether you are able to book them or not. You need to know what they are expecting from you in terms of the timeline that they would like you to observe during the wedding. You should also tackle the issue of the must-have shot list. You need to get it all listed down so that you don’t end up forgetting anything. A lot of clients and their wedding photographers have had a falling out because of the issue of the missed important shots during the wedding and that is something that you should prepare for as much as possible.
You should plan for the wedding as much as possible.
It is very unacceptable for wedding photographers not to plan well for the wedding photography coverage that they have up ahead. If you are preparing for a wedding event, make sure that you are able to pay attention to detail as much as possible. Write down the big moments that the bride and the groom cannot really live without and this is something that you should really go ahead and pay attention to as much as possible.
You need to also make it a point to focus in on the details during the wedding.
Every little detail counts and you really shouldn’t brush anything off as something that is petty or unnecessary. Organize your tasks as the rest of the things that you need to do and try to go through them in a chronological order. Cross them out as you go along so that you don’t end up missing anything all throughout the process.